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You should only create emotes that adhere to Twitch’s Terms of Service and Community Guidelines. Examples of content prohibited from use in emotes includes, but is not limited to, the following:

  • Hateful conduct, such as offensive slurs, symbols, stereotypes, and imagery
  • Harassment, such as targeted insults, bullying, and threatening or inciting abuse
  • Threats of violence, such as threats against others and threats of suicide
  • Obscene content, such as extreme or gratuitous depictions of violence, blood, gore, severe injury, and death
  • Sexual content, such as depictions of sexual acts (sex, masturbation), arousal, gestures, aids, and attire
    • Gasm-style emotes (emotes imitating the Kreygasm global emote) are permitted
  • Nudity, such as depictions and imitations of nude torsos, buttocks, genitals, and anuses
  • Illegal drugs, such as depictions or references to illegal drug use, drugs, and drug paraphernalia

In addition to content prohibited by our Community Guidelines, we also prohibit the following from use in emotes:

  • Vulgarity, such as obscene or explicit words, phrases, and gestures
  • Glorifying or encouraging violations of our Community Guidelines
  • Politics, including political phrases, symbols, and figures
  • Individual letters and characters
    • Partners are granted exception to this restriction so long as the letters/characters are a key element of their established logo or branding.
  • Violations of Twitch Brand Assets Guidelines
  • Emotes based on Twitch Global Emotes
    • The only exceptions to this are Kappa and VoHiYo derivatives, which are authorized for use only under the following limitations:
      • Max of two Kappa derivatives per channel.
      • VoHiYo derivatives may not use or appear to use original assets.
      • Kappa and VoHiYo derivatives are not exempt from any other applicable policies.

Severe abuse of emote submissions, including severe policy violations and repeated submissions of content previously rejected or taken down, may result in a penalty on your account. Such actions may include: removal of content, a strike on the account, and/or suspension of account(s).

VoHiYo.pngTroubleshooting Tip: For more information about emote style and formatting requirements, check out our help article.

Respect Intellectual and Artistic Property Rights

You should only create emotes for which you have all necessary rights. It’s a violation of our policies to create emotes that include unauthorized uses of another person’s content, brand, image, or other rights. Failing to do so, may expose you to a takedown request or legal liability. Twitch reserves the right to remove such material from Twitch. Examples of content you should not use without permission or other authorization include:

  • Content that you do not own or otherwise do not have the rights to use on Twitch
  • Assets and content from other Twitch creators and channels.
  • Another person’s artwork or photographs.
  • Content sourced from other types of media, such as games, movies, and TV shows.
  • Another person or organization’s name, logo, and other identifying marks.
  • The likeness of another person (such as the face of a celebrity or athlete).


I think an emote violates Twitch’s rules. How do I report it?

If you find an emote you believe violates the Subscriber Badge and Emote Guidelines, please report it via the User Report tool.

In order to report a subscriber badge or emote, select a reason appropriate for the violation in question and specify the content you wish to report in the description, such as the emote prefix and code for subscriber emotes.

I am bothered by an emote showing up in my channel but it does not violate Twitch’s rules. How can I avoid seeing it?

If you do not like seeing an emote in your chatroom on your channel, but it does not violate any of our guidelines, you can still hide it from appearing in your channel by adding it to your Channel Banned Words filter. Words – including emote codes – added to this filter box will appear in your chat as ***.

What about subscriber emotes?

All subscriber emotes are subject to additional policies detailed in the Subscriber Emote Guide. Please keep in mind subscriber emotes aren’t just for use or present on their respective Partner or Affiliate channels; subscriber emotes can be used globally across Twitch services, so these guidelines may be more restrictive.