We are one of the world’s foremost anti-bullying organizations, helping thousands of people every week fight bullying and the negative effects it has on their health, self-esteem, studies, and social life.
We primarily work online, through our ground-breaking website and in collaboration with online games and social media platforms. All of our work is based on innovation, and we are confident that we can and will defeat bullying.
1.5 million young people in the UK have been bullied in the last year, with half of them never informing anybody because of fear, humiliation, or a lack of trust in support institutions.
We perform world-leading research on an ongoing basis through our work with schools, colleges, and online communities to help us better understand the mechanics of bullying so that we can combat it with effective treatments.
Bullying is a societal problem, and we believe that everyone can help to reduce the impact and prevalence of bullying. This is why we work hard to change cultural attitudes and raise awareness of issues affecting young people through collaborations with celebrities, corporations, and the media.
Our attention is drawn not only to individuals who are bullied, but also to those who bully others. Bullying is a learned behavior that we will not stop until it is eradicated.